Samsung, Media Empire and Family by Chunhyo Kim

Author:Chunhyo Kim [Kim, Chunhyo]
Language: eng
Format: epub
Tags: Social Science, Ethnic Studies, General, Media Studies, Regional Studies
ISBN: 9781317362937
Google: qtSjCwAAQBAJ
Publisher: Routledge
Published: 2016-02-26T04:16:33+00:00

In sum, the market structure of the daily newspapers worsened, polarization grew and the benefit-exchange mechanisms between Cho-Joong-Dong and the ruling classes strengthened. The big three mainstream papers encroached on 70 percent of the total circulation shares, while the other 287 daily papers competed against each other to appeal to the remaining 30 percent of the market. The widening gap in market shares between the big three newspaper companies and others led to severe inequity in print advertising. Advertisers preferred the big three papers with higher market shares to the other small- and medium-sized papers (Lee, 2009, 2011). Although the number of newspaper companies increased more than twofold during the 15 years of media reforms, Korea’s newspaper market became highly concentrated.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.